When the local R&D group of a global pharmaceutical firm wanted to make an impression on their peers, they pushed their conference posters to a whole new level.
If you’ve ever been to a scientific conference, you probably know the posters aren’t about attracting attention. A lot of presenters just stick the individual pages of a paper onto one or more big sheets of grade-school poster board.
The beginning of brand consciousness.
But the Convatec (now part of Bristol-Myers Squibb) team had begun to realize that their the way they presented their research and its products at these academic conferences did in fact have business implications for their company.
So they brought us in to produce posters that would stand head and shoulders above anything the other presenters had been showing up with.
Given the academic nature of the gathering, we left the admittedly turgid prose intact.
But we added design.
We greatly enlarged the title, so viewers could see it from across a crowded room – then make a quick decision to come closer and read the full text. Color and illustrations also helped draw people in from a distance.
The result: the team came to us for posters from then on – for the rest of the group’s existence.
If you’d like to see these posters at a size where you can really read the text, click on them.