VP-Communications at McCarthy Building Companies, Inc. after more than 20 years
as VP-marketing at Maritz Research.
On Phil’s watch, Maritz Research did more automotive research than JD Power and Associates, did more custom research than anyone in North America and was consistently profitable – even when other Maritz operating units were under pressure.
Mary and I started working together in 1993, when she developed and produced the very first prospectus for the Maritz Automotive Syndicated Studies.For the rest of the 1990s she – alone – was the agency of record for the Maritz Automotive Research Group. That Group brought in one-third of the Research company’s $100 million in annual revenue.
What’s more, the quality of her creative work set a new industry standard.
In the 2000s, we called on Mary for materials that helped our clients promote research programs to their dealer networks and other stakeholders.
Internally, we also asked her to translate complex intellectual concepts into much simpler, clearer presentation graphics.
To this day I rely on Mary when I need someone to develop a whole project – or a program – whether it’s for an internal group or an outside client. In my role at McCarthy, I’ll be looking for opportunities to work with her again.