…It could pull a Hemi®.
I have a great printer that does a thousand business cards for under $30, delivered, in full color on both sides.
For about $100, they’ll do a fold-over — a little minibrochure that’s double the size (4 x 3.5) and folds down to standard business-card size. That gives you an inside spread to make an offer or drive prospects to a website.
Two more formats to consider.
For roughly the same money, they’ll also print a minibrochure of eight panels.
Imagine a sheet of paper that’s 8 inches long and 3.5 inches wide. Now fold it in half to 4 x 3.5, the size of the foldover, and fold that in half again to the size of a regular business card.
The outside panels can be standard business-card fare. The first open – a reveal, in the words of creative types – can carry a provocative message, or ask the reader a burning question. Then the second open reveals a long, skinny spread, that can be a unified message or up to four separate panels.
Finally, if you can spend slightly more, you can double the size of the sheet you start with to 8 x 7. Plan your reveals as before. But now, you have a final reveal to a big page that’s almost the size of a full page in a magazine.
Your message unfolds from portable business card to major statement – at the reader’s convenience.
Make your message relevant and your offer compelling, and you’ll have a card that’s so strong, it can pull that prospect right off his/her sofa, onto your website and into your sales funnel.