Identity packages.

What’s in a contemporary identity system?

To establish yourself or your company as a credible source in your market, you need to produce certain pieces at a minimally acceptable level of quality.

The absolute bare-bones basic package has four elements:

  1. A business card for each of your key people.
  2. A website that adds content and changes something on the homepage at least once a month. It should have a blog by the owner or one of the top three people in the company.
  3. A branded Twitter page.
  4. An email-newsletter template.

Plus:

If your target audience is consumers, you need a brand page on Facebook.

If you sell to businesses, professionals or academics, you need to publish  a book.

What you don’t need.

You don’t need printed letterhead and envelopes, or a generic capabilities brochure.

You might want Microsoft Office templates for basic stationery items, including shipping labels. But seriously. Only certain kinds of professional firms really print and mail that many letters and other documents. And most shipping labels get generated online, at the Fedex and UPS websites.

The brochure question.

Brochures should be part of specific marketing campaigns, done as you need them, to go into mailings or hand out at events.

Your business card can open up into a brochure, but even that should have a bigger purpose than just to share your capabilities. It should draw the holder of the card to your website and entice him/her to join your list, by subscribing either to your blog or your newsletter (they’re different things).

 What about video?

Video is critical.

But don’t do the big-budget, overproduced Who We Are video. Instead, do a series of smaller videos over time that introduce your people, demo your products and bring us into your events for a taste of your culture.

And, of course, the simplest way to handle that is to sign up for a monthly video package.

Pricing.

The basic package:
  • A business card for each of your key people.
  • A website that adds content and changes something on the homepage at least once a month. It should have a blog by the owner or one of the top three people in the company.
  • A branded Twitter page.
  • An email-newsletter template.

$3600, or $300/month for a year, charged to the credit or debit card of your choice (not American Express.)

Stationery templates for MS Office or iWork,

$360, or $30/month for a year.

PowerPoint or Keynote slide masters,

$360, or $30/month for a year.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>