When the St. Louis Tennis Hall of Fame got ready to put on a Festival, we gave it a new home (online) and a new (trade) dress for the party.
2013 was a big year for the Hall. It had four new members to induct. A new educational fund to launch. And a very special guest to welcome – Mats Wilander, a former world-ranked competitor and current proprietor of Wilander on Wheels, a traveling clinic-et-exhibition production firm in an RV.
Yet as we got closer to producing Festival promotional materials, it became clear that the Hall’s logo had gone missing. It was completely unknown to Google, and the only representation of it was on a photocopy from 1990.
It was going to be at least as much work to get the old logo ready to use as it would be to develop a new one. What’s more, the old one was looking like the product of the 70s and 80s it in fact had been.
It needed an update.
Google also revealed that the Hall, housed for years at what’s now The Highlands, had no website. Once the new logo was approved, we built a site for the Hall as a surprise donation to the cause – and as a way for people to keep donating to the new fund long after the Festival was over.