Does good work need a big budget?

Mon, 07 Jun 2010 21:33:00 GMT

Don't get me wrong: I'd rather get paid for my work.

But when my father needed new business cards to take to a trade show back in the spring, I certainly wasn't going to charge top dollar. Or even one dollar.

Still, these cards needed to work hard at the show. A lot of people Dad knew wouldn't be there, and he was going to be introducing himself - at 83 - to a new group of cabinet companies, in the hope that they would agree to have him represent them in the Midwest.

In the end, he got a lot of comments, and a couple of people in company booths agreed to talk to him only after seeing his card.
Front is the first image; inside is the second.

Your thoughts?

5 brands born in 2009.

Sat, 20 Feb 2010 18:46:00 GMT

I branded one product, three companies and a political candidate in 2009.

I'll tell you the stories over the next few weeks, but here are the logos now.

Bob Olsen's novel take on charitable giving is a product worth investigating. Not sure what he's going to be doing with the product from here on out, but I'll let you know if I find out what his next steps are.

Kimberly Schneider, The Manifestation Maven.

Folks who oughta know say she'll be a big celebrity in 24 months.

Need to de-stress? There's a group of (mostly) women who swear by sewing as their therapy. They're called fabriholics.

You can spot them because they're much better-dressed than the rest of us, but their credit cards haven't been maxed out yet.

Their headquarters is Sew It Seams, LLC, on Manchester Road in Kirkwood, MO, and their chief sewing therapist is Dr. Cindy Feelgood Schaper.

Imagine a weight-loss program with a 90% success rate and you've got TransFigure Total Health. Supervised by registered nurse Jane Arrington, the program gives clients the support of counselors who have all been through the program themselves - so they know exactly how to help folks through every phase of the plan.

Only one leading candidate for mayor of University City, MO, is almost completely financed from within the city's borders - and believes that City Hall should listen to folks from all over the area, not just in certain neighborhoods. That's Shelley Welsch. And that's why, if you live in U City, you should vote for her on April 6, 2010.

The work

Does good work need a big budget?

5 brands born in 2009.