The researchers at Calgon - I mean, ConvaTec, and, well, now it's Bristol Myers, and I think Jack Goldenberg works on these products - well, here's the deal.

When the company was Calgon and then ConvaTec, the researchers were in St. Louis, and I saw what they were showing at their poster conferences. (A lot of 8.5 x 11 sheets tacked up on a really big piece of royal-blue poster board.) I suggested a look more like the one you see here, and they went for it. So we did some great posters, until they became Bristol-Myers and left town, in 1995.

In fact, I was on the phone with their department head one afternoon that December, who suggested stopping by my office to look at some layouts. I countered with an offer to print them out and courier them to his office. I rarely printed stuff out if I didn't have to, but I was pretty sure I'd just started to go into labor with my son, Jojo, that very minute . . . December 4, 1995.