Sometimes, the board's simply out of money. But, says this ad, that doesn't mean your basketball program's out of contention. At the time this spread ran, that premise struck a chord with the stadium that housed the Detroit Pistons, who saw the ad, called the number and ordered TWO of these portable backstops - for $20K total - about the same cost as the space the ad actually ran in.

Here's another fun fact: the client, Ultra Play, had a sister company that made polycarbonate backboards for permanent installation. When we started running ads for them, response doubled over the previous year's creative.