Well, there's me.

If it's important to you to know that I'm happily married with two kids and play a lot of tennis, fine.

If knowing that in any way diminishes your opinion of the work because a broad did it, please forget I said a thing.

Ray Bethea is a former executive creative director at agencies like Bozell and Marsteller, plus more. If you remember a campaign for Orrefors Crystal that featured a wine glass with an egg in it and a flute with paintbrushes, that's Ray.

My brother, Bill Baum, was a coder before coding was even remotely cool.

He and his firm, the GT Alliance, are my go-to guys on ecommerce development — from database integration to order processing, tracking and the rest of the back end of a good site.

Bill and pals have done such systems work for ebags, ToysRUs, Standard & Poors, Deutsche Bank, Diamond Power and more — even Cisco!